Riverwood Healthcare Center is pleased to announce the promotion of Lisa Kruse to Director of Marketing, Public Relations, and Business Development. Formerly Riverwood’s PR/Marketing Manager, Kruse has led transformative initiatives including a full organizational rebrand and service line market expansion, positioning the organization for continued growth.
In her new role, Kruse will provide strategic leadership across marketing, communications, and growth initiatives. She will oversee a dynamic team and collaborate with senior leadership, medical staff, and community partners to elevate Riverwood’s brand, engage physician and specialist partners, and identify new opportunities for growth.
“I’m thrilled and honored to take on this role and help Riverwood grow in ways that truly serve our region,” said Kruse. “Our mission has always been to provide high-quality, compassionate care close to home. I’m excited to build new connections, expand our services, and ensure more people across our communities can access the care they need and deserve.”
Kruse brings over 25 years of experience and a reputation for innovation, collaboration, and community-centered leadership. A lifelong learner and creative thinker, she previously served as the community education director in McGregor, where she developed a strong foundation in outreach and engagement. She is known for her hands-on approach and ability to build meaningful relationships rooted in trust.
Outside of work, Lisa treasures time with her husband, Mike, their three children—Briana, Andy, and Courtney—and their twelve grandchildren. She loves days at the lake, rounds of golf, and cheering on her grandchildren at their school and sporting events. Faith and family are central to her life.