Riverwood receives statewide award for wellness campaign

Team members from Riverwood and Johnson Group Marketing attended the Minnesota Hospital award ceremony on May 17.

Riverwood Healthcare Center was one of seven Minnesota hospitals honored by the Minnesota Hospital Association with an annual health care award.

The Minnesota Hospital Association Annual Health Care Awards honor the best and brightest in Minnesota health care — individuals who have offered dedicated service to hospitals and organizations that have implemented successful, innovative programs. Ten individuals and seven hospitals were honored by Minnesota Hospital Association on May 17, 2013 at the 29th annual awards banquet. For the entire list of award winners, go to http://www.mnhospitals.org/about/mha-awards

Riverwood received the Community Benefit Award for its BINGO – Win with Wellness campaign in 2012. Liz Dean and Arlene Wheaton of Riverwood’s PR & Marketing department coordinated the campaign and accepted the award at the awards banquet and ceremony  in Minneapolis.

“It was such an honor to receive statewide recognition for a fun and innovative campaign that we developed to promote communitywide wellness,” Dean said. “We got a lot of positive feedback from community members on how BINGO – Win with Wellness helped get them motivated to take small steps to healthier habits. With a three-year Healthy Communities Partnership grant from the George Family Foundation and Allina Health, Riverwood is striving to keep the momentum for wellness going in Aitkin County and the Garrison/Lake Mille Lacs area.”

The Minnesota Hospital Association included this description of the BINGO wellness campaign on its website:

With unhealthy behaviors and lifestyle choices driving up obesity, diabetes, heart disease and other chronic illnesses, wellness education is essential and not just a bonus.  In January 2012, Riverwood Healthcare Center launched a year-long wellness campaign in the three primary communities it serves called “BINGO — Win with Wellness in Aitkin, Garrison and McGregor.Tapping the fun and simplicity of the BINGO game, Riverwood developed a series of four quarterly BINGO game cards offering 24 wellness tips each that individuals could do daily, weekly or monthly. Taking a holistic approach, the wellness tips covered activities for mind, body and spirit. Partnering with the local newspaper, schools, grocery stores and other organizations, the BINGO cards were made widely available and used by community residents of all ages.

Feedback from participants indicated that the simple steps to wellness motivated people to adopt healthy habits and behaviors that will hopefully last a lifetime.

Anyone interested in using the BINGO wellness cards and tips in their business or organization may contact Liz Dean at (218) 927-5555 or ldean@riverwoodhealthcare.org